The collaboration supports MSME digitalization, grassroots creator empowerment, and the government’s inclusive digital jobs agenda
TikTok Shop has partnered with Taguig City through its Unlad Lokal program to equip local micro, small, and medium enterprises (MSMEs) and grassroots creators with digital tools, skills, and opportunities to grow their businesses and online presence. The partnership advances Taguig’s goal for a future-ready economy and supports national inclusive digitalization and livelihood initiatives.
TikTok Shop launched Unlad Lokal earlier this year in collaboration with the Department of Trade and Industry (DTI). Specifically, the program reflects TikTok Shop’s commitment to nurturing a digitally empowered MSME sector across the Philippines.
Since March 2025, the program has trained over 17,000 entrepreneurs across Metro Manila, Pampanga, and Naga. Building on this momentum, TikTok Shop and its partners are now working with local government units, starting with Taguig. Their mission is to bring e-commerce education and opportunities to more grassroots entrepreneurs and creators across the country.
“TikTok Shop is committed to empowering Filipino entrepreneurs and creators with the skills, tools, and confidence to thrive in the digital economy,” said Franco Aligaen, Marketing Lead for TikTok Shop Philippines.
“Through Unlad Lokal, we’re showing how e-commerce can drive inclusive growth, where every Filipino, regardless of background, can turn creativity into a sustainable digital livelihood and take an active role in the country’s digital transformation,” he added.
Empowering Taguigueños through digital innovation and livelihood
Under Unlad Lokal, TikTok Shop, and Taguig City will conduct a series of learning, mentorship, and in-app showcase activities. It is in their interest to help local MSMEs and creators strengthen their digital presence. The sessions will cover topics such as digital marketing, live selling, and brand storytelling. Through this, participants will expand their reach while sustaining online growth.
The initiative integrates TikTok Shop’s ecosystem into Taguig’s MSME programs, creating livelihood opportunities through innovation. In turn, this partnership complements Taguig’s broader digitalization vision by making technology-driven growth accessible to every community.
“In our Probinsyudad, we believe that every small business is a story of perseverance,” said Taguig City Mayor Lani Cayetano.
“Many of our local entrepreneurs started from home kitchens, neighborhood stalls, and small online pages. What they often lack is not talent or passion, but access to tools, networks, and digital knowledge. That is why we welcome Unlad Lokal with open arms. It complements our ongoing programs for MSME development, digital literacy, and innovation under the city’s drive toward a future-ready and inclusive economy,” she expressed.
Strengthening collaboration between the government and digital platforms
TikTok Shop partners with the Department of Trade and Industry (DTI), the Department of Information and Communications Technology (DICT), local government units, and telecommunications companies like PLDT and Smart Communications, Inc. Importantly, these collaborations reflect the growing synergy among the government. These are the private sector, and digital platforms in building an inclusive, future-ready digital economy.
“Programs like TikTok Shop’s Unlad Lokal bring to life our goal of helping small businesses embrace e-commerce while ensuring they grow sustainably and ethically,” said DTI-NCR Division Chief, Rowena San Jose.
“We welcome partnerships that combine innovation with responsibility, especially those that enable our MSMEs to reach wider markets and strengthen consumer trust,” she added.
“Digitalization should be inclusive and secure,” said DICT Secretary Henry Aguda.
“Collaborations between platforms like TikTok Shop and government institutions are crucial in ensuring that Filipino entrepreneurs, from local artisans to startup founders, are equipped with the knowledge and tools to thrive in a safe, trusted digital environment,” Aguda expressed.
Equipping entrepreneurs and creators with digital tools nationwide
As Unlad Lokal rolls out nationwide, TikTok Shop focuses on promoting responsible, safe online commerce. The program reaches key cities like Bacolod, Cebu, Davao, Naga, and Baguio. Through Unlad Lokal, TikTok Shop educates sellers and creators on best practices in transparency, ethical selling, and consumer protection. This helps them ensure users benefit from a secure digital marketplace.
“Safety is at the heart of our growth strategy,” Aligaen emphasized. “We continue to invest in education, platform safeguards, and partnerships that promote a reliable and transparent digital marketplace for both sellers and shoppers.”
H.B Jewelry, KILY OFFICIAL, Mikana, Oishi PH, Piattos, and Vcut (under Universal Robina Corporation), Tiny Buds Baby Naturals, Tummy Tac, and Vitress support Unlad Lokal. Collectively, they share TikTok Shop’s mission to advance MSME digitalization, enhance digital literacy, and promote responsible online commerce.
