YouTube isn’t the “Filipinos’ new TV” for nothing—for many, it’s already a big part of everyday life. From entertainment to education, Filipinos all across the country turn to YouTube for video content that enriches their lives.
In a recent message outlining YouTube’s priorities for 2026, YouTube CEO Neal Mohan shared how the platform is doubling down on creators, strengthening experiences for families, and using new technology responsibly to support creativity and trust.
Against this backdrop, YouTube is focusing on how it can better support the people who make and enjoy content, while keeping safety, quality, and creativity at the center of the experience.
- Creators are redefining entertainment: In 2026, YouTube will continue to invest in helping creators grow sustainably. This means giving them more options to reach audiences, try different formats, and earn from their work. When creators control how they make and share content, they deliver more original and meaningful experiences for viewers.
- A better place for kids and teens, with parents in control: YouTube is making it easier for families to set up the right accounts and switch between profiles. Parents will also have better tools to manage screen time and help guide how kids and teens interact with content. These updates aim to give families more confidence as children explore the digital world.
- AI as a creative tool, with guardrails: In 2026, YouTube plans to use AI more visibly to support creativity and understanding. For creators, this includes tools that can help with ideas, editing, and experimentation. For viewers, it means features that make videos easier to understand, discover, and watch across languages. Throughout this evolution, YouTube emphasizes that AI augments human creativity rather than replacing it.
Alongside these changes, the platform is strengthening protections even more to maintain trust. Clear labels, stronger guidelines, and efforts to reduce low-quality content help ensure YouTube remains a trusted platform. Additionally, these measures make viewers feel safe and comfortable spending their time on the site.
As YouTube looks to 2026, it focuses on the people who bring the platform to life daily: creators, families, and viewers. After all, the next big voice or breakthrough idea may come from someone just starting their channel today.
YouTube fosters creativity, ensures safety, and uses technology responsibly to create a space for learning, connection, and inspiration.
