Urban Label by Maria & Co showcases new textile collection celebrating the Queen of Philippine Flowers.
Urban Label by Maria & Co has joined forces with Epson Philippines Corporation (EPC) to unveil a textile collection that honors Filipino cultural heritage while embracing modern design tools and mindful production practices.
ES Print Media, Inc. enabled this collaboration by connecting Epson with designer Beatriz Nicole Benadera, bringing the culturally rooted collection to life.
The collaboration centers on the Waling-Waling, celebrated as the Queen of Philippine Flowers and a symbol of resilience and beauty in Filipino culture. Above all, artists and designers have long admired the Waling-Waling for its vibrant petals and intricate form. In this collection, it becomes the focal point of garments that merge tradition with contemporary aesthetics.
Designer Beatriz Nicole Benadera drew from Filipino identity across Luzon, Visayas, and Mindanao, using textiles as her storytelling canvas. Furthermore, the designs focus on fabric over embellishments, letting prints, color, and placement shape each piece’s silhouette.
To bring these ideas to life, Epson’s SureColor SC-F9430H digital textile printer played a pivotal role. The technology translated original photographic references of the Waling-Waling into vivid, precise prints that align seamlessly with garment structures. Additionally, it produced large-scale panels in single outputs, preserving intricate details and ensuring visual continuity across flowing silhouettes.
Epson’s decades-long legacy in precision printing underscores its reputation for reliability and innovation. Beyond technical excellence, digital textile printing offers designers flexibility and control, supporting a more thoughtful approach to production. Moreover, by enabling on-demand printing, the process helps reduce excess materials and encourages responsible design practices—an important consideration in today’s fashion landscape.
“Working with Epson completely changed my creative process,” said Benadera. “It allowed textile design to become part of each garment and shifted my approach from designing around limitations to designing with confidence.”
For Epson, this partnership reflects how trusted technology can bridge tradition and modernity. “Epson has decades of experience in precision printing,” said Masako Kusama, Director and President of EPC. “Our solutions help designers execute ideas with clarity while supporting mindful production.”
The collection signals a new chapter for Filipino fashion. Consequently, this is where cultural storytelling meets contemporary tools to create pieces that are both rooted in our heritage and forward-looking. More information on Epson’s professional textile printing solutions is available at www.epson.com.ph.
