TELUS Digital Philippines, a provider of digitally enabled customer experience and business process solutions, earned two Silver Anvil Awards at the 61st Anvil Awards for initiatives under its TELUS Days of Giving program. Now in its 18th year, the program has strengthened employee engagement across its sites and supported community advocacy across the Philippines. Public Relations Society of the Philippines presents the Anvil Awards as the nation’s top recognition for public relations programs that prove excellence in strategy, execution, and measurable impact.
TELUS Digital Philippines earned recognition for two initiatives that revitalized employee engagement through strategic communication and turned volunteer participation into nationwide acts of bayanihan. TELUS Days of Giving is a global volunteer movement across the TELUS Corporation inviting team members to contribute their time and support causes related to education, health, and disaster response.
“TELUS Days of Giving has always been about creating space for our people to support communities beyond the workplace,” said Pia Gajasan, Senior Manager for Communications in Asia Pacific at TELUS Digital.
“These awards reflect how consistent participation, dialogue, and shared ownership helped sustain that purpose by turning long-term involvement into meaningful action, even after 18 years,” she added.
Revitalizing an 18-Year Legacy of Giving
In the Employee Engagement category, TELUS Digital Philippines showed how two-way communication sustains employee participation over time.
Facing potential risks for program fatigue after nearly two decades, the initiative provided a refreshed way of communicating TELUS Days of Giving internally. Instead of relying on one-way announcements, the program shifted toward storytelling, dialogue, and co-creation. This transform channels into active spaces for feedback, recognition, and shared ownership.
The new approach yielded measurable results. Employee participation reached 48%. With over 12,200 team members dedicating over 20,400 volunteer hours for TELUS Days of Giving initiatives nationwide last year. These efforts reached more than 31,500 beneficiaries across communities and secured PHP19 million in grants and donations.
The refreshed narrative strengthened employees’ connection to the company’s purpose and its 18-year legacy of community giving.
Turning Workdays into Acts of Bayanihan
In the Advocacy, Public Awareness, and Cause-Related Campaigns category, the company earned recognition for initiatives mobilizing employees. These programs engaged staff to support community needs beyond the workplace, creating meaningful impact across education, health, and local services.
Furthermore, the award showed how the company expanded its employee driven culture into broader community action across diverse sectors nationwide. It engaged thousands in addressing gaps in education health environmental sustainability and digital readiness throughout the country today collectively.
Through volunteer programs fundraising and NGO partnerships, TELUS Days of Giving has become a platform driving meaningful collective community impact. TELUS Days of Giving showcases literacy programs school refurbishments digital safety education and disaster relief that support national social development. Moreover, the initiative proves private sector action can raise public awareness and strengthen civic participation through sustained community partnerships nationwide.
The two Silver Anvil wins highlight TELUS’ belief that engagement grows through clear strategic communication of advocacy across programs. Furthemore, the recognition shows every team member feels genuinely involved in sustaining long term participation and shared organizational purpose nationwide.
By aligning employee experience with community impact, the company shows how organizations can embed giving into daily work effectively. This approach ensures purpose is upheld, participation remains voluntary, and bayanihan stays a core value beyond seasonal campaigns nationwide.
