TOPTEN10, one of South Korea’s top homegrown fashion brands, has traveled to the Philippines to debut a collection of indisputably innovative and trendy basics marking a major step in TOPTEN10’s global expansion. TOPTEN10 progressively centers around providing high-quality, affordable basics and trend-driven pieces to cater to a wider audience – showcasing modern essentials that drive self-expression without compromising on quality and cost.
Good Wear for Good Vibes
Founded in 2012 by South Korea’s leading manufacturer, Shinsung Tongsang Co., TOPTEN10 has become an everyday fashion brand celebrated for its commitment to wearability, versatility, and quality. The brand also focuses on merging trendy designs with enduring essentials, allowing consumers to curate wardrobes that align with their personal style without compromising on affordability or quality.
With its emphasis on simple, clean lines and a versatile color palette, TOPTEN10’s pieces are designed to be easy to mix and match, fitting seamlessly into the daily lives of both men and women. TOPTEN10 remains committed to delivering high-quality, accessible fashion, making it a go-to choice for the Filipino market.
Filipino Style and Versatility in Mind
Amid the ever-evolving fashion scene, TOPTEN10 connects with Filipino shoppers by blending a Korean aesthetic with designs that easily transition from work to casual settings. This is a common denominator with South Korean and Filipino shoppers. The TOPTEN10 line also includes a range of basics, activewear, workwear, and even kids’ apparel, meeting the needs of Filipinos of all ages who value comfort and functionality for their busy, on-the-go lifestyles.
Hans Clifford Yao (CEO, Agile Retail Ventures Inc.) says “TOPTEN10 offers a range of styles for men, women and kids, making it a go-to brand for families. Filipinos also value adaptability to everyday life. Filipinos thrive on versatility, balancing work, social events, and family time. TOPTEN10’s collection features multi functional pieces that can transition seamlessly from casual to formal, aligning with the practical lifestyles of many Filipinos. Lastly, Filipinos love expressing themselves through fashion. TOPTEN10’s trendy yet functional designs allow Filipinos to showcase their individuality while staying approachable and relatable.”
Building Connections with Filipino Consumers
TOPTEN10’s Philippine launch aims to go beyond traditional retail, offering Filipino consumers a chance to connect more deeply with the brand while building wardrobes that reflect their individuality. “We’re thrilled to bring TOPTEN10 to the Philippines,” shares Hans Clifford Yao (CEO, Agile Retail Ventures Inc.) “Our mission is to offer quality, trendy essentials that empower individuals to express their unique styles effortlessly.”
TOPTEN10 although a South Korean brand, will surely resonate with the Filipino’s he added “With its roots in South Korea, the brand appeals to the local obsession with K-fashion and Hallyu (Korean wave), setting it apart from other fashion brands in the Philippines. Given the popularity of K-drama and K-pop in the country, TOPTEN10’s K-fashion inspired pieces resonate with Filipino’s admiration for Korean culture. The brand embodies a modern, minimalist aesthetic often seen in Korean trends, which Filipinos find aspirational. “
The Opening of the Inaugural store
The brand’s debut at SM Mall of Asia on November 29 was a vibrant affair, capturing the essence of Seoul’s famous fashion streets with a pop-up inspired by the K-Pop phenomenon. Guests were also transported to an immersive K-Pop street drawing inspiration from the famous fashion streets in Seoul and the KPOP phenomenon. Moreover, the TOPTEN10 pop-up came to life through interactive photo areas where KPOP culture married with Filipino elements, fun and vibrant product displays and surprise freebies tucked away in a TOPTEN10 claw machine. The pop-up led a trail to the opening of the TOPTEN10 store, set in motion with an official ribbon cutting and an exploration of all of TopTen10’s designs.
Following the SM Mall Of Asia opening, TOPTEN10 is set to open another store at Upper Ground B, Gateway Mall 2, on December 6 at 12 noon. The opening will feature the same charm activations and exciting programs that thrilled attendees at the MOA launch.
Win a Trip to South Korea!
As part of the opening weekend celebrations, TOPTEN10 is offering an exclusive opportunity for shoppers to win a trip to South Korea. With a minimum single-receipt purchase of Php 3,500 at TOPTEN10 SM Mall of Asia and Gateway Mall, shoppers get one raffle ticket. Moreover, participants must fill out the raffle ticket with their complete details and drop the filled-out ticket in the designated drop box in stores. Promo duration is from November 29 – December 15 2024 and winners to be announced on December 25 2024.
Upgrade your TOPTEN10 Look!
Aside from the trip-to-South-Korea promo, shoppers can elevate their TOPTEN10 look with a curated, custom carabiner keychain. Also, with a minimum single-receipt purchase of Php 2,500 at TOPTEN10 SM Mall of Asia, shoppers can choose two extra charms to complement their free TOPTEN10 charm!
To find out more about TOPTEN10 in the Philippines, visit their Facebook and Instagram pages at @topten10_philippines or visit their website. For Filipinos seeking quality, style, and affordability, TOPTEN10 is more than just a store—it’s a destination where fashion truly meets function.
ABOUT SHINSUNG TONGSANG CO.
The company that designs happiness
SHINSUNG TONGSANG, from its start as a company specializing in the export of knitwear, has played a leading role in clothing export markets thanks to its world-class production system. Indeed, it has sustained growth by simultaneously strengthening the Korean fashion industry while stimulating demand both in export markets and domestically.
ABOUT ADRENALINE GROUP PHILIPPINES
Adrenaline Group, established in 2005 has evolved into a purveyor of international premium and luxury brands in the Philippines. With its signature legendary customer service, the company has consistently instilled the value of retail excellence in every aspect of the business. It is also at the forefront to be the most entrusted retailer in the region and to be the preferred retailer of choice, inspiring lifestyle and fostering lasting connections by offering exceptional products and unparalleled service.
