As automation and artificial intelligence reshape customer experience work, companies are adapting. They are rethinking how to prepare employees for the future. Women are driving this transformation through continuous learning and leadership development, playing a critical role in both areas.
At TELUS Digital Philippines, women currently make up 54% of the company’s workforce. Women hold half of the company’s empowerment managerial to executive roles. At TELUS Digital Philippines, the organization links women’s empowerment to preparing employees for the evolving of the digital economy.
Technology is transforming the way our industry operates. Most people remain at the center of that transformation. For instance, this occurs through intuitive apps, empathetic customer suppor, and personalized marketing strategies. According Anne Muñoz, Country Vice-President of TELUS Digital Philippines, these efforts collectively enhance the overall customer experience. “By giving women have access to continuous learning and leadership opportunities, we empower them to grow alongside the changing workplace. Moreover, this also helps them shape our future of our industry. In turn, it influences the moments that truly matter to customers.”
Building future-ready skills
With evolving roles and new technologies, workforce development is now a top priority in IT and digital customer service.
At TELUS Digital Philippines, employees can access to learning opportunities through TELUS Digital University (TDU). TDU offers courses and development program that support long-term career growth. In particular, women have shown particularly high engagement in these programs, accounting for 58% of participants in TDU learning initiatives in 2025. As of February 2026, this number has increased to 59%.
Additionally, beyond learning program participation rates, women are among the most active learners. Internal data shows that female participants had a 243% repeat enrollment rate in 2025. Many took two or three development courses in the same year.
Muñoz added: “As new technologies reshape the workplace, we’re stay at the forefront by giving our team members with access to continuous learning and development opportunities. We build strong communication, leadership, and digital skills to equip our teams to thrive in a highly connected, ever-evolving digital world.”
Team members said they are most eager to improve communication and customer experience skills. Moreover, they also want to develop leadership and people management skills. In addition, they aim to enhance digital and analytical skills, including data analytics, automation, AI fundamentals, and workplace productivity tools. As a result, these capabilities help them stay competitive in the evolving workplace. Furthermore, in return, they become better equipped to adapt to industry changes and future demands.
Strengthening pathways to leadership
As more women develop future-facing capabilities, organizations are therefore increasingly focusing on expanding the leadership opportunities; consequently, more women are stepping into leadership roles. Moreover, this shift is gradually reshaping the future of work. In addition, it is creating new opportunities for innovation, collaboration, and inclusive decision-making across industries.
At TELUS Digital Philippines actively upholds strong gender parity across leadership roles, ensuring equal representation at the executive level, a slight female majority at the director level, and perfect gender balance among its managers. To help strengthen leadership readiness, the company supports targeted development initiatives that help women build executive presence and confidence as they progress in their careers.
To support women’s growth, the company delivers a leadership development program in partnerships The program focuses on strengthening executive presence, personal branding, and professional confidence for women navigating senior leadership environments.
“Leadership development is a key part of building a resilient and future-ready workforce,” Muñoz said. “By investing in our women team members through mentorship and real opportunities to lead, we build a stronger pipeline of leaders and bring broader perspectives into decisions, helping the business perform and grow.”
Preparing talent for the evolving workplace
Workforce development programs at TELUS Digital Philippines are structured around three key learning tracks: communication and customer mastery, leadership and people management, and digital and analytical capability development.
These learning tracks are designed to support long-term career mobility, including promotion readiness and cross-functional movement within the organization. They help employees develop skills that remain relevant amid the evolving digital services industry.
For TELUS Digital Philippines, Women’s Month serves as a reminder that empowering women in the workplace goes beyond representation. It means creating opportunities for learning, leadership, and career mobility. Indeed, women are not only prepared for the future of work; in fact, they are actively shaping how it evolves. Consequently, their contributions continue to influence the direction of industries and workplace innovation. Furthermore, these efforts, in return, drive meaningful and lasting change across organizations. Their influence is transforming workplaces and setting new standards for the industry.
