Sharp Philippines recently introduces its latest innovations during the “In Step With Your Future” Media Conference and Dealers’ Appreciation Day held at Solaire Resort North on May 20, 2026.
During the event, Sharp presented three interactive booths featuring its current, newest, and future product lineup. Moreover, the company introduced “In Step With Your Future” as its new slogan, replacing “Be Original.”
According to Masahiro Akiyoshi, the new campaign reflects Sharp’s commitment to delivering practical solutions designed around real-life needs.
“Sharp will continue to deliver products that make everyday life better,”. Sharp Philippines President, Mr. Masahiro Akiyoshi said.
Sharp Highlights Current and Future Product Innovations
Through the three booth segments, Sharp’s product evolution across generations showcased. Its trusted lineup of home appliances and electronics was presented alongside newly launches devices and future-ready concepts.
In addition, the company emphasized value-driven innovation focused on comfort, energy efficiency, entertainment, and everyday convenience.
First segment booth highlights its current premium lineup of televisions, refrigerators, washing machines, air conditioners, air purifiers, audio products, and small appliances. Featuring advanced technologies and thoughtfully designed innovations.
Second Segment Booth served as a platform for the official market launch of the company’s newest products, giving attendees an exclusive first look at its latest innovations.
Sharp Expands Audio Entertainment Lineup
Sharp also highlighted its latest home appliances, including refrigerators, washing machines, air purifiers, and air conditioners.
The company introduced new 2-door top mount refrigerators with larger Mega Freezer capacity in 15.5 to 16.2 cu. ft. variants.
For laundry solutions, Sharp launched new top load washing machines in inverter and non-inverter models. The inverter variants feature Direct Drive Motors that deliver quieter and more efficient performance.
Meanwhile, Sharp enhanced the FX-S82 air purifier with AIoT functionality and a Purefit design for larger living spaces.
Sharp also expanded its air conditioning lineup with the AH-XP10DHF series, which offers smart connectivity, Super Jet Mode, and energy-saving AIoT features.
New AQUOS TV Lineup
Sharp introduced upcoming AQUOS TV models equipped with 4K Google TV, HDR, Dolby Audio, and high refresh rate features.
The new AQUOS JJ5000X Series features the “SUIREN-粋錬-” metal stand design, 120Hz High Refresh Mode, and the V8 Revelation Processor. The series is expected to become available in July.
Meanwhile, the AQUOS QLED JL6500X Series was designed with Deep Chroma QD technology for more vivid color reproduction and enhanced viewing quality.
For premium users, the AQUOS XLED 75-inch model features the new X7 X-Revelation AI Processor, AI PQ, AI Karaoke, Dolby Vision IQ, Dolby Atmos, and up to 144Hz refresh rate for gaming.
Furthermore, Sharp announced its return to the large-screen category with a new 85-inch 4K Google TV as AQUOS celebrates its 25th anniversary this year.
In home appliances, the new 2-Door Top Mount refrigerator offers a larger Mega Freezer capacity and is available in 15.5 to 16.2 cu. ft. sizes.
Refrigerator and Laundry Innovations
The company introduced new 2-door top mount refrigerators featuring larger Mega Freezer capacity in 15.5 to 16.2 cu. ft. variants.
Meanwhile, Sharp unveiled new top load washing machines in inverter and non-inverter models. The inverter variants feature Direct Drive Motors for quieter and more efficient operation. Waterproof capacitive touch panels were also integrated into selected models.
Air Purifiers and AIoT Air Conditioners
Sharp also showcased the FX-S82 air purifier, designed for spaces up to 62 square meters. The model features Purefit design technology and AIoT functionality and is expected to launch by September.
Additionally, the AH-XP10DHF air conditioner lineup was introduced in multiple horsepower variants. The series features Fresh Dry Function, Super Jet Mode, AIoT smart connectivity, and temperature settings as low as 14°C.
Through AIoT integration, remote monitoring and intelligent cooling adjustments can be accessed via mobile applications, resulting in improved convenience and energy efficiency.
Future Product Concepts Previewed
The third booth segment presented Sharp’s future product concepts, including technologies previously showcased at international exhibitions such as CEATEC.
These concept products were displayed as part of Sharp’s long-term vision of delivering advanced and lifestyle-focused innovations for Filipino consumers.
Sharp Continues Commitment to Filipino Consumers
Sharp has maintained its presence in the Philippines since 1982 and has continued to provide appliances and electronics designed for Filipino households and businesses.
As the company moves forward, stronger partnerships with dealers, media partners, and customers are expected to be prioritized while future-ready technologies continue to be introduced.
Akiyoshi concluded the event by reaffirming the company’s commitment to staying ahead of consumer needs and delivering meaningful value through innovation.
“Sharp will stay one step ahead of people’s needs and continue solving real-life problems, and by delivering value to our customers and working together with our dealer partners, we will grow together. All of this is not just for today—Sharp will remain “In Step With Your Future.” Mr. Akiyoshi said.
For more information about upcoming events and product offerings, please visit the Sharp Philippines official website, https://ph.sharp
