Grab Philippines honored the country’s top-performing restaurants and retailers at the Golden Grab Awards 2025, recognizing merchants that have set the “Gold Standard” in an increasingly integrated online-to-offline economy.
Top honors for the night went to homegrown milk tea giant Serenitea, which was named GrabFood Merchant of the Year for National Brands. JT’s Manukan Grille secured the title for Nationwide Chains. Oh Mango took home the award for Citywide Merchants in Metro Manila.
The awards ceremony is attended by hundreds of Grab merchant-partners from across the Philippines. Consequently, the event showcased the superapp’s evolution from on-demand delivery to a broad ecosystem boosting growth for digital and physical stores.
EJ dela Vega, Grab Philippines Head of Deliveries and Chief Commercial Officer, highlighted this shared growth. He emphasized the platform’s role as an active, dedicated ally of merchant-partners pursuing business growth.
“We know that trust is earned day by day, order by order. And the only way we can repay that trust is by remaining steadfast in our commitment to be the unwavering force behind the growth ambition of our merchant-partners,” Dela Vega shared during the Golden Grab Awards night. “Our pledge is simple: to be the partner that ensures when you dream big, you have the tools and the commercial business to achieve it”
A defining standard of excellence
The ceremony underscored the importance of consistency and quality across the board.
GrabFood honored Caramia Cakes & Gelato as the Best Rated National Brand. Moreover, it awarded 24 Chicken as the Most Reliable National Brand for operational efficiency. GrabMart recognized Ever Supermarket and Cion’s Meat Shop as the Most Reliable merchants. They ensured consistent product availability and exceptional customer experience.
The awards also highlighted the “5-Star Eats” winners — top-performing city and community merchants maintaining the highest ratings. The roster included local favorites Mylene’s Ensaymada and Banana Cake, Paya Street Coffee, Quarantea, and CBS Kitchen.
GrabMart acknowledged retail growth leaders as “Category Captains.” It recognized Pet Express (Pets), Watsons (Pharmacies), and Robinsons Supermarket (Supermarkets) as top sales performers setting the standard for excellence.
Innovation in marketing was also a key focus. Grab named Southstar Drug and Davao Central Convenience Store as Adoption Leaders for effectively maximizing Grab Marketing Solutions. Meanwhile, McDonald’s earned the Data-Driven Impact Trailblazer award for its precision campaigns, and Chowking won the Loyalty Innovation Trailblazer award.
Setting the Gold Standard forward
The event also spotlighted the industry’s shift toward “hybrid” dining. Grab recognized JT’s Manukan Grille, Zhenbao Hotpot, and Feta Mediterranean as Best Dine-Out Merchants for maximizing deals to drive foot traffic.
Greg Camacho, Director for Off-Platform Solutions, emphasized that the future lies in ensuring a gold-standard experience for consumers – whether in-app or in physical stores. “Together, we are changing what it means to be a Grab merchant. Together, we are redefining what it means to be an omnichannel enterprise that’s fully capable of growing sales through both online and offline channels. Together, we are rewriting the playbook on how to win in an ever-evolving F&B industry.”
